Your Speech & Selling – CSW ASSOCIATION

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Business Training - Level 4

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Module 1	Introduction	+
Unit 1	Introduction
Module 2	Marketing	+
Unit 1	Door Hangers
Unit 2	Direct Mail School Directories
Unit 3	Reaching Out To Former Students
Unit 4	Quarterly Seminars
Unit 5	Hiring A Part Time Program Director
Unit 6	Marketing
Unit 7	Quarterly Retention Events
Unit 8	The Two year Apprentice Instructor Program
Unit 9	Annual Marketing Plan
Module 3	Sales	-
Unit 1	Objections
Unit 2	Words To Avoid
Unit 3	Turn Objections Into Orders
Unit 4	Closing The Sale
Unit 5	Closing Signals
Unit 6	Your Speech & Selling
Unit 7	Professional Sales Techniques
Unit 8	People Sell Themselves
Module 4	Internal Promotions	+
Unit 1	Using A Student Survey To Help Retention
Unit 2	Safety Guidelines Brochure
Unit 3	Monthly Events
Unit 4	Children's Summer Camp
Unit 5	School Picnic
Unit 6	Community Day
Module 5	Introductory Course	+
Unit 1	Introductory Course Methods
Unit 2	The Introductory Course
Unit 3	Introductory Lesson 1
Unit 4	Introductory Lesson 2
Unit 5	Lesson 1 Goals
Unit 6	Lesson 2 Goals
Unit 7	Progress Check
Unit 8	Intro Guidelines
Unit 9	Intro For Children
Unit 10	Enrollment Conference
Unit 11	Regular Training Program
Module 6	Apprentice Instructor Program	+
Unit 1	Advanced Training Programs
Unit 2	Class Assistants
Unit 3	Apprentice Instructors
Unit 4	Associate Instructors
Unit 5	Full Instructors
Unit 6	Senior Instructors
Module 7	Staff Training	+
Unit 1	Mindset
Unit 2	Instructor's Creed
Unit 3	Instructor's Mission Statement
Unit 4	Apprentice Instructor Training Outline
Unit 5	How To Be A Good Communicator
Unit 6	Be Positive In Your Corrections
Unit 7	Being Understood
Unit 8	Being Accepted
Unit 9	Getting It Done
Unit 10	Understanding Others
Unit 11	Learning How To Listen
Unit 12	Lesson Planning
Unit 13	Making Corrections
Unit 14	Teach By Example
Unit 15	Punishment vs. Reinforcement
Unit 16	The Right Way
Unit 17	Your Speaking Voice
Unit 18	Creating Community
Unit 19	Constant Improvement
Unit 20	Leaving The Nest
Module 8	Complaints	+
Unit 1	C.O.M.P.L.A.I.N.T.
Unit 2	Listen Objectively
Unit 3	Don't Make Excuses
Unit 4	Clarify The Problem
Unit 5	Take Action
Module 9	Time Management	+
Unit 1	Have A Plan
Unit 2	Activity vs. Accomplishment
Unit 3	Importance vs. Urgency
Unit 4	Make Minor Decisions Quickly
Unit 5	Peak Energy Periods
Unit 6	Delegate
Unit 7	Deadlines
Unit 8	Time Wasting Activities
Unit 9	Saying No
Module 10	School Owner Development	+
Unit 1	The Business Structure
Unit 2	Marketing
Unit 3	Operations
Unit 4	Finance
Module 11	Reports	+
Unit 1	Instructor Contact Report
Unit 2	Student Progress Report

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