Level 3 – Blue – 100 – 150 Students
Welcome! Whether you are a small training group, small school, or established business, you can get benefit from this level! Make sure you take all of the lessons and more importantly, TAKE ACTION! Your journey begins here!
| Module 1 | Introduction | |
|---|---|---|
| Unit 1 | Moving On To 150 Students | |
| Module 2 | Advertising | |
| Unit 1 | Establishing Your Budget | |
| Unit 2 | Multi Layered Approach | |
| Unit 3 | Annual Campaign | |
| Unit 4 | Realistic Expectations | |
| Unit 5 | Consistency | |
| Unit 6 | Timing Your Ads | |
| Unit 7 | Tracking Your Ads | |
| Unit 8 | Placement | |
| Unit 9 | Branding Your School | |
| Unit 10 | Your Name | |
| Unit 11 | Lead Boxes | |
| Module 3 | Designing A Good Ad | |
| Unit 1 | Understand The Vehicle | |
| Unit 2 | Know Your Target Audience | |
| Unit 3 | Photographs | |
| Unit 4 | The Headline | |
| Unit 5 | The Copy | |
| Unit 6 | Call To Action | |
| Unit 7 | Logo | |
| Module 4 | Internal Promotions | |
| Unit 1 | Introduction | |
| Unit 2 | Sponsorship Program | |
| Unit 3 | Monthly Referral Events | |
| Unit 4 | Bi-Monthly Retention Events | |
| Unit 5 | Quarterly Seminar | |
| Unit 6 | Newsletter | |
| Module 5 | Introductory Course | |
| Unit 1 | Private Lesson Introductory Course Overview | |
| Unit 2 | Private Lesson Introductory Course - Step By Step | |
| Unit 3 | Progress Check / Enrollment Conference Overview | |
| Unit 4 | Enrollment Conference Outline | |
| Unit 5 | Words To Avoid | |
| Unit 6 | The First 100 Days | |
| Module 6 | Black Belt Candidate Program | |
| Unit 1 | Student Retention | |
| Unit 2 | Renewals - Program Upgrades | |
| Unit 3 | Renewal Approval Conference | |
| Unit 4 | Black Belt Candidate Conference - Step By Step | |
| Unit 5 | Black Belt Candidate Congratulations Letter | |
| Module 7 | Teaching Children | |
| Unit 1 | Instructing Children | |
| Unit 2 | Children's Class Procedures | |
| Module 8 | 10 Keys To Effective Teaching | |
| Unit 1 | Know The Curriculum | |
| Unit 2 | Have A Plan | |
| Unit 3 | TPO's & EPO's | |
| Unit 4 | Positive Corrections | |
| Unit 5 | Keep It Simple | |
| Unit 6 | Questions | |
| Unit 7 | The Right Way | |
| Unit 8 | Bee A Good Finder | |
| Unit 9 | Natural Delivery | |
| Unit 10 | Be Excited | |
| Module 9 | Student Retention | |
| Unit 1 | Under Promise, Over Deliver | |
| Unit 2 | Clearly, Constantly Remind | |
| Unit 3 | Exit Conference | |
| Module 10 | Why Students Quit | |
| Unit 1 | Not Making Progress | |
| Unit 2 | Too Physical | |
| Unit 3 | Too Technical | |
| Unit 4 | Too Long | |
| Unit 5 | School Owners Not Teaching Class | |
| Unit 6 | Mixed Groups | |
| Unit 7 | Conclusion | |
| Module 11 | Complaints | |
| Unit 1 | Listen | |
| Unit 2 | Don't Make Excuses | |
| Unit 3 | Explain & Correct | |
| Unit 4 | Get Help | |
| Module 12 | Merchandise | |
| Unit 1 | Merchandise | |
| Module 13 | Student Value | |
| Unit 1 | Student Value | |
| Module 14 | Reports | |
| Unit 1 | Marketing Summary | |
| Unit 2 | Student Count Billing Summary | |
| Unit 3 | Student Count Rank Summary | |
| Module 15 | Summary | |
| Unit 1 | Summary | |
| Module 16 | Action Steps | |
| Unit 1 | Action Steps | |
| Module 17 | Extras For Don | |
| Unit 1 | Soft Marketing | |
| Unit 2 | Google Accounts | |
| Unit 3 | Google Adwords | |
| Unit 4 | Google Places | |
| Unit 5 | Basic Website Content | |
| Unit 6 | Student Reviews | |
| Unit 7 | Imagery | |
| Unit 8 | Branding | |
| Unit 9 | Social Media Outlets | |
| Unit 10 | Facebook - Google+ | |
| Unit 11 | YouTube - Linkedin | |
| Unit 12 | Yelp | |
| Unit 13 | Hashtags | |
| Unit 14 | Video | |
| Unit 15 | Long Video To Be Broken Down |