The First 100 Days – CSW ASSOCIATION

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Business Training - Level 3

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Module 1	Introduction	+
Unit 1	Moving On To 150 Students
Module 2	Advertising	+
Unit 1	Establishing Your Budget
Unit 2	Multi Layered Approach
Unit 3	Annual Campaign
Unit 4	Realistic Expectations
Unit 5	Consistency
Unit 6	Timing Your Ads
Unit 7	Tracking Your Ads
Unit 8	Placement
Unit 9	Branding Your School
Unit 10	Your Name
Unit 11	Lead Boxes
Module 3	Designing A Good Ad	+
Unit 1	Understand The Vehicle
Unit 2	Know Your Target Audience
Unit 3	Photographs
Unit 4	The Headline
Unit 5	The Copy
Unit 6	Call To Action
Unit 7	Logo
Module 4	Internal Promotions	+
Unit 1	Introduction
Unit 2	Sponsorship Program
Unit 3	Monthly Referral Events
Unit 4	Bi-Monthly Retention Events
Unit 5	Quarterly Seminar
Unit 6	Newsletter
Module 5	Introductory Course	-
Unit 1	Private Lesson Introductory Course Overview
Unit 2	Private Lesson Introductory Course - Step By Step
Unit 3	Progress Check / Enrollment Conference Overview
Unit 4	Enrollment Conference Outline
Unit 5	Words To Avoid
Unit 6	The First 100 Days
Module 6	Black Belt Candidate Program	+
Unit 1	Student Retention
Unit 2	Renewals - Program Upgrades
Unit 3	Renewal Approval Conference
Unit 4	Black Belt Candidate Conference - Step By Step
Unit 5	Black Belt Candidate Congratulations Letter
Module 7	Teaching Children	+
Unit 1	Instructing Children
Unit 2	Children's Class Procedures
Module 8	10 Keys To Effective Teaching	+
Unit 1	Know The Curriculum
Unit 2	Have A Plan
Unit 3	TPO's & EPO's
Unit 4	Positive Corrections
Unit 5	Keep It Simple
Unit 6	Questions
Unit 7	The Right Way
Unit 8	Bee A Good Finder
Unit 9	Natural Delivery
Unit 10	Be Excited
Module 9	Student Retention	+
Unit 1	Under Promise, Over Deliver
Unit 2	Clearly, Constantly Remind
Unit 3	Exit Conference
Module 10	Why Students Quit	+
Unit 1	Not Making Progress
Unit 2	Too Physical
Unit 3	Too Technical
Unit 4	Too Long
Unit 5	School Owners Not Teaching Class
Unit 6	Mixed Groups
Unit 7	Conclusion
Module 11	Complaints	+
Unit 1	Listen
Unit 2	Don't Make Excuses
Unit 3	Explain & Correct
Unit 4	Get Help
Module 12	Merchandise	+
Unit 1	Merchandise
Module 13	Student Value	+
Unit 1	Student Value
Module 14	Reports	+
Unit 1	Marketing Summary
Unit 2	Student Count Billing Summary
Unit 3	Student Count Rank Summary
Module 15	Summary	+
Unit 1	Summary
Module 16	Action Steps	+
Unit 1	Action Steps
Module 17	Extras For Don	+
Unit 1	Soft Marketing
Unit 2	Google Accounts
Unit 3	Google Adwords
Unit 4	Google Places
Unit 5	Basic Website Content
Unit 6	Student Reviews
Unit 7	Imagery
Unit 8	Branding
Unit 9	Social Media Outlets
Unit 10	Facebook - Google+
Unit 11	YouTube - Linkedin
Unit 12	Yelp
Unit 13	Hashtags
Unit 14	Video
Unit 15	Long Video To Be Broken Down

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