Core Concepts

Universal Concepts & Specialized Material

What Do I Want To Teach?

Who Do I Want To Teach?

What Do I Want My Students To Become?

How Do I Want To Teach?

Becoming A Business Person

How Much Income Do I Want To Make?

How Many Students Do I Want?

What Type Of School Do I Want?

What Do I Want My School To Look Like?

Marketing

External Advertising

Image Selection

Imagery Examples

A Quick Word On Branding

The Enrollment System

Enrollment - The System

Enrollment - Overview

Enrollment - The Purpose

The Telephone Presentation

The Short Presentation

Office Interview

Handling Questions & Objections

The Introductory Course

Introductory Course

Free Class Intro

Enrollment Conference - Step By Step

Objections To The Sale

The Heart Of Your School

Program Development

Student Manuals

Class Attendance

Testing Procedures

Instructor Education

Instructing Children

Retail

Opportunities To Sell

Marketing Reports

Marketing Report Concepts

Monthly Sales Report

Yearly Sales Report

Retention Summary

Operations Reports

Operations Report Concepts

Class Attendance Summary

Student Drop Out Summary

Financial Reports

Financial Report Concepts

Monthly / Yearly Income Report

Monthly / Yearly Expenditure Report

Downloadable Forms

Downloadable Forms

Summary

Systems Summary - Marketing

Systems Summary - Operations

Systems Summary - Finance

Action Steps

The First 50

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